Chittoor is a part of Rayalaseema region of Andhra Pradesh. Thirty percent of the total land area is covered by forests in the district. Mango and tamarind groves surround the city of Chittoor, and cattle are raised in the district. The important rivers in the district are Ponnai and Swarnamukhi rivers which originate in eastern ghats.
 
On the 23rd and 24th of November 2020, we met artisans from a Producer Organization belonging to this region. The more than 290 artisans belonging to this Producer Organization are masters in Wood Carving. The intricate carvings of idols in varied forms and designs is indeed a treat to watch and you cannot help but marvel at the handiwork of these master craftsmen. Their keenness to learn the various aspects of business, promoting their products through various methods was also very encouraging for us as well.