At Sanskriitii, a wide range of handmade products are designed and made, which suits the present day lifestyle and yet have a traditional touch. The added advantage with handmade products is, no two products are exactly the same. These products are also eco friendly. Team at Sanskriitii stay focused to their vision of empowering Indian handmade and small scale entrepreneurs. Although the delivery time is much longer than that of regular products, these handmade are worth the wait.
Sanskriitii – A Saviour For Indian Artisans?
Founded by Mr. Anil Tripathi and Ms. Lata Pathak in 2017, Sanskriitii is a startup that deals with arts and crafts and hence works with a vision to empower Indian handmade which do not generally get the appreciation they deserve. A team of engineers, management professionals and philosophers have joined hands at Sanskriitii to make hotel decor, corporate gifting and home decor more interesting by incorporating contemporary design into artefacts.
“The main challenges faced by craftsmen these days are creating new designs suitable to the present day lifestyle, market demand and financial limitations to pull off bulk orders. Due to these reasons, most of the craftsmen give up on handmade and move out of their villages to other nearby towns to find some other random jobs to earn a living for themselves and their families. Sanskriitii plays a vital role in helping craftsmen overcome these challenges. It not only provides craftsmen with capital and raw material, but also builds an ecosystem around them which enables them to deliver the finished products to the customers.” as shared by Ms. Pathak.
Due to the changing lifestyles of the consumers and their lack of appreciation for traditional goods, a startup like Sanskriitii is determined to create its own market space.
Challenges faced by Sanskriitii
“With readymade, easily available and branded products ruling the market, handmade products can easily be left behind because their gestation time is comparatively larger and clients generally do not prefer waiting for such long periods to get their products delivered. In addition, the industry as a whole is yet to accept and understand handmade products. Lack of awareness among people about handmade is yet another challenge Sanskriitii is trying to overcome.” Mr. Tripathi emphasizes.